Graduating in May 2016
BBA:Marketing, Concentration: Sales and B2B
COB 300:Integrated Business Functions
12 credit hour course sequence integrating
Marketing, Management, Operations and Finance.
Collaborated with a team of seven to created twenty-one page business plan for a new and innovative product in team environment selling in the B2B space.
Directed and managed the Marketing and Operations segments leading the team in product development, market analysis, creating the promotional & distribution budget, developing the advertising campaign, quality assurance and supply chain management.
Integrated Marketing Communications
Collaborated with a team of four to develop an integrated marketing communication campaign for the DirecTV referral program.
IMC includes advertising, sales promotions, public relations, personal selling, direct marketing, packaging, and event sponsorship.